The 5 Pages Every Small Business Website Actually Needs

Most small business websites have 12 pages and need 5. The extra seven are usually leftovers from a template — a portfolio page with nothing on it, a blog last updated in 2021, a careers page for a one-person shop.

When we build a Septillion site we launch with five small business website pages on purpose. Each one has a job. If a page doesn't have a job, it doesn't ship.

1. Home

The home page answers three questions in the first scroll: what do you do, who is it for, and how do I get started. Everything else is bonus. If a visitor has to scroll to figure out whether you're the right business, they're already gone.

2. Services (or Menu, or Treatments)

Whatever you sell — list it, group it, price it where you honestly can. The biggest reason small businesses lose bookings is that the price is hidden. "Contact for pricing" reads as "we're more expensive than you'd like." A clear menu is the single highest-leverage page you have.

3. About

Small businesses win on trust, not on scale. The About page is where you stop sounding like a corporation. A real face, a real story, the actual reason you started — this is the page that turns a price-shopper into a customer.

4. Reviews / Social Proof

Either a dedicated reviews page or testimonials sprinkled through the site. People want to know that someone they could have been bought from you and didn't regret it. Real names, real photos, real quotes beat any marketing copy.

5. Contact

Phone number visible without scrolling. A form that works. A direct way to book or message. Don't bury the contact information behind a navigation menu on mobile — it's the only page that has to be one tap away from everywhere.

Pages you don't need at launch

Blog, portfolio, careers, press, gallery, mission statement, team page — these are pages you add when you have a reason. Launching with five sharp pages beats launching with twelve mediocre ones. Septillion sites grow from 5 to 30 pages over time, on purpose — you add a page when there's something to say.