How Often Should You Update Your Website (and Who Should Do It)?

How often should you update your website? The honest answer: more often than you do, less often than agencies want to charge you for.

Most small business websites get touched twice a year — once when something obvious breaks, once when someone gets annoyed about an out-of-date holiday banner. That's not enough to grow, and it's enough to slowly look unprofessional.

Here's a realistic cadence by what's actually changing.

Monthly: the boring, important stuff

Every month, something on your site should change. New customer photos. An updated review. A revised service description. A seasonal offer. This is the cadence that tells Google your site is alive and tells visitors you're still in business.

Septillion plans include 4 content updates a month for exactly this — small, regular, visible.

Quarterly: the bigger swings

Every three months, look at the actual content. Is your About page still accurate? Are your prices current? Did you add a service that isn't on the menu yet? This is where most owners fall behind, because it's not urgent.

Yearly: the honest audit

Once a year, look at the analytics. What page do people actually land on? Where do they leave? What are they searching for that you don't answer? A 30-minute review beats a $5,000 redesign for 90% of businesses.

Who should be doing it?

Whoever has the time and the skill. For most small business owners, that's not you — not because you can't, but because the highest-value hour you have is spent on customers, not on figuring out why your photo gallery cropped a head off.

The realistic options are: hire a freelancer hourly (slow, expensive per change), learn the builder yourself (free, but expensive in hours), or hand it to a subscription that includes updates by default. There's no fourth option that doesn't quietly cost you something.

Whatever you choose, pick one. The websites that age best aren't the most beautifully designed — they're the ones somebody actually maintains.